Over the last couple of years, politicians have jumped on the social media train. They go where ever the people go in order to gain popularity in and out of office. In fact, I am following Obama, the White House, Michelle Obama, Donald Trump, Bernie Sanders, and Hilary Clinton at this moment. It is funny to see how they appeal to the crowds. Bernie posted a sign that said "Feel the Bern, Native Americans for Sanders" and Donald Trump posted about his hashtag #Trumptrain.
Social Media is playing a big role in the current election. It is used as advertisement but on a whole new level. This campaign for President is getting more attention than most and I think social media has a lot of responsibility in that. I haven't seen as many TV ads or mail for candidates that I have seen in previous elections. I think this is because ads like this cost a lot of money. One of the biggest burdens that come with running for president is the cost. Air time, postage, and printing ads costs million of dollars that the candidates have to raise on top of pushing for popularity. Social media is a great resource because it is free and reaches more people. More and more of the public are turning away from resources like paper newspapers and actual television and turning to things like digital papers and Netflix. The candidates have caught on to this and adopted the mindset of the voters.
Social media also helps supports those who are in office. One of my favorite accounts that I follow is the president's photographer. He provides a unique insight into the life of Obama that I could not get anywhere else. He also posts about important things that Obama does which I would not normally check up on. I know where Obama is and what he is accomplishment in a non-stalkerish way. Mrs. Obama does that same thing. It makes the public more willing to like them because it appeals to the crowds right to their screen. People don't have to go searching for updates because it is built into their everyday life.
Obama's Insta
Obama's Photographer's Insta
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